These are screens from the live website.
Brand identity and 3D website
ORAGE
A beverage brand built end to end: the name, the can and the website, where the product turns in 3D right in the browser.
The problem
A product photo shows one angle only: another angle or another flavor means another photo.
A 3D website usually means heavy files. The job was to prove otherwise, without a single stock image.
The difference
- The can does a full turn on screen and switches flavors, with no photo shoot.
- The website draws the label itself, barcode included, for every flavor.
- The same label design feeds the website, the product shots and the social media posts.
Project details
- Client
- Orage, a brand we built from the ground up
- Type
- Brand identity and 3D website
- Industry
- Beverages
- Built
- From the ground up
- Rendering
- Real time
- What we built
- The name and the identity · The can design and its three flavors · The website and its 3D scene · The full set of visuals
- How it works
- Scene rendered in real time in the browser · Rotation driven by scrolling and the choice of flavor · Page weight kept under 2 MB
- Website
- orage.xlab-tech.com